Summary view, cloned from a Claude Design artifact, updated 2026-09-05 to reflect progress since. For the full detail — backlink audit, redirect map, versioned history — see Compass Exteriors Merge (full).
Honey-Doers runs two websites for one business. The only connection today is a redirect — honey-doers.com's own roofing/exterior page forwards visitors straight to Compass.
compassexteriors.com · Elko/New Market, MN
honey-doers.com · Lakeville, MN
Two things make this more than a tidy-up. It's a split NAP — different address, different phone, different domain — a known source of local-pack confusion. And it's a second, untracked lead-capture surface: Compass's contact form isn't in the lead-log instrument at all, so contract value, close rate, and margin by service have a blind spot for exteriors work no matter how the rest of that program resolves.
Absorb into the existing structure, don't bolt on a subdomain — exterior services become first-class entries alongside kitchen/bath/basement/whole-home, not a re-import of Compass's thinner page structure. All three needed the business owner, not just engineering judgment, and all three came back as full dissolution.
Exteriors work is listed under the Lakeville address and phone. The Elko/New Market address does not persist for exteriors specifically.
Determines what the merged pages and any future GBP listing say.
Compass's Google Business Profile does not remain a legitimately separate service-area listing and is not retired-and-orphaned; it consolidates into the existing Lakeville profile.
Merge into Lakeville's profile — not kept separate, not retired.
No byline, no "formerly Compass Exteriors" continuity note. Honey-Doers is positioned as the superior, surviving brand — a clean absorption, not a rebrand-with-legacy-mention.
Affects migrated page copy and any customer-facing announcement.
Six phases, in order — Phase 0's decisions gate everything after it.
Backlink audit run (see finding above). All three structural decisions resolved by the owner 2026-09-04. Domain-retirement timing resolved 2026-09-05: no fixed calendar date — tied to Phase 5/6 completion instead.
DoneAll three service pages live in the services data — Roofing, Siding & Windows, Decks & Exteriors — wired into nav, each paired with a supporting blog-post refresh. Placeholder images replaced with real job photos, then a dedicated hero shot per trade where it's the clear subject.
Done · shipped 2026-09-04Rewrite each service page to honey-doers voice and AEO standard — live now at Roofing, Siding & Windows, and Decks & Exteriors. Triage all 88 blog posts — dupe-check against the topic map, filter for quality/relevance, then batch into the normal publish cadence. The 15-post roofing-insurance/claims cluster is fully triaged (7 duplicate posts retired, unique Compass content ported into the survivor); the remaining ~85-post backlog is rotating through a 3×/week cadence with one exterior slot.
In progressInbound half shipped: honey-doers.com's own roofing/exterior page no longer forwards to Compass — it points at the new Roofing service page. Outbound side (a 1:1 301 for every Compass URL) is still to build, gated on Phase 2's triage resolving exact blog targets.
Inbound shipped · outbound pendingExtending city-page-style local depth to exteriors is real future work, but shouldn't start mid-experiment on the city-page program elsewhere on the board.
Deferred past Oct 14, 2026Point Compass's DNS/hosting at the new redirect layer. Watch non-brand impressions/clicks for exteriors queries for a matched 8-week window before reading any verdict — same discipline as any other ranking experiment on the board.
After Phase 3Once monitoring confirms redirects are resolving with no unexpected traffic loss, Compass's standalone existence ends. Keep the domain registered and forwarding indefinitely — letting registration lapse would drop the residual equity the redirects preserved.
Final stepLoose ends from the original audit, closed out before Phase 2 content migration puts them into live copy.
BC857474 is correct.Use it in any migrated citation.
The original audit's finding (A+ rating but not accredited) doesn't hold up; carry the claim into migrated content as-is.
No separate exteriors-specific "20+ years" line — the principal's experience is continuous with Honey-Doers' own history, so use the one existing site-wide claim.
Tied to Phase 5/6 completion — the outbound redirect map goes live and the monitoring window closes clean — not a date to schedule independently.
Conceptual only — no dated source exists yet for any of these. This is what the work is for, not a result.
A new service line inside the working machine, not outside it. Exteriors content becomes eligible for FAQ schema, decay-triggered refresh, and eventually the same local-depth work already built for kitchen/bath/basement/whole-home — without rebuilding it for a second site.
One lead funnel, one measurement. Compass leads aren't in the lead-log instrument today. Merging closes that blind spot rather than just tidying a UX seam.
A cross-sell surface that doesn't exist today. Basement and bathroom content already touches moisture, vapor barriers, and waterproofing — directly adjacent to siding/gutters/insulation. Internal linking between trades becomes possible in both directions once they're on one site.
Simplified local citations. One NAP instead of two removes a plausible, self-inflicted source of local-pack confusion — a clean win nothing else on the board currently addresses.
Consolidated authority — smaller than it might sound. The backlink scan found a modest citation footprint, not a meaningful link-equity asset. Still a clean win, just not the lead justification for doing this.
Real costs, stated plainly. A materially larger one-time cost than first scoped (9 service pages, an 88-post triage-then-migrate pass, ~100-URL redirect mapping, citation/GBP cleanup), plus the temporary ranking volatility typical of any domain consolidation — and a 301 alone won't transfer Compass's address-anchored local relevance, which is the strongest argument for getting the NAP decision right in Phase 0 rather than defaulting to "just point everything at Lakeville."